World Cup Campaign · Client Roadmap

Your 6-Month World Cup Journey

Every deliverable, every milestone, and exactly how your feedback shapes the work — week by week across 6 months.

How Feedback Is Collected Each Month

Client feedback via Vercel

Review your site on the Vercel preview link and leave comments directly on the page. We collect them at month end.

User feedback via Google Form

Share this form with your customers so they can leave feedback on your site.

1 revision round applied

Both feedback streams are consolidated into one revision round per month, applied within 3 business days.

Onboard & Build

Week 1–4

MilestoneStaging site delivered

Deliverables

✓Intake form completed

✓Business & competitor research

✓5-section landing page built

✓World Cup campaign copy written

✓Staging link sent for your review

💬

Client: Review your staging site on the Vercel preview link and leave comments directly on the page.

📋

Users: Share the Google Form with your network to start collecting early user feedback. Open form ↗

Launch

Week 5–8

MilestoneSite live on your domain

Deliverables

✓Domain connected & DNS configured

✓SEO foundations set up

✓Google Analytics live

✓3 social media post templates (Full Digital Refresh only)

✓Revision round applied from Week 1–4 feedback

💬

Client: Leave post-launch notes via Vercel comments on the live preview.

📋

Users: Share the Google Form with customers as traffic begins. Their responses inform the next revision. Open form ↗

Tournament Begins

Week 9–12

MilestoneWorld Cup kicks off — 1.5M+ visitors in Toronto

Deliverables

✓Live site performance check

✓Copy & CTA refresh

✓Google Business profile audit

✓Revision round applied from Week 5–8 feedback

✓Monthly analytics summary sent

💬

Client: Leave Vercel comments on any updates needed for the tournament crowd.

📋

Users: Encourage visitors to fill out the Google Form. Conversion observations welcome. Open form ↗

Peak Traffic

Week 13–16

MilestoneMaximum visitor volume

Deliverables

✓Analytics report: traffic, conversions, top pages

✓CTA and offer review

✓Content refresh based on what's working

✓Revision round applied from Week 9–12 feedback

💬

Client: Add Vercel comments on content or offer changes based on what you're seeing.

📋

Users: Review Google Form responses and include key patterns in your consolidated feedback. Open form ↗

Final Push

Week 17–20

MilestoneLast window of peak tourist traffic

Deliverables

✓Final campaign content update

✓Performance summary to date

✓Revision round applied from Week 13–16 feedback

✓Post-tournament transition options discussed

💬

Client: Final Vercel comments for last content tweaks before wind-down.

📋

Users: Keep the Google Form active through the final. Last chance for visitor input. Open form ↗

Wind Down & Handoff

Week 21–24

MilestoneCampaign complete — full handoff

Deliverables

✓Full 6-month analytics report

✓Campaign performance summary

✓Site transition options presented

✓Offboarding guide delivered

✓Exit revision round applied

💬

Client: Final Vercel comments for the exit revision round.

📋

Users: Complete the exit survey via Google Form. Your feedback shapes how we improve the program. Open form ↗

Revision Policy

✓

One consolidated revision round per month, applied within 3 business days.

✓

Revisions cover text, images, layout adjustments, and offer copy.

Multiple separate requests per month are not included — consolidate all feedback into one submission.

Vercel comments or Google Form responses not submitted within the month do not roll over.

Questions? Reach us at hello@la-fleur.ca

La Fleur Digital · toronto · la-fleur.digital